By running an A/B test you can see if your customers concur with your changes, by measuring the impact on conversions.Īs a key touchpoint for customers, your company website should provide all of the information that your customers and prospects alike seek. If you would like to make changes to your website, then remember, it’s always a good idea to run split tests before committing to wholesale website changes. Pay attention to other key metrics such as conversion rate, and if in e-commerce, your AOV (Average Order Value) by product or landing page. Make data-driven decisions, for instance, use Google Analytics to understand your audience, and behaviors. A lack of or a poor understanding of your target audience will only likely adversely impact your conversion rate. To ensure that your website is customer-centric, it’s pivotal that you first understand your audience. The aesthetic appeal of your website is not down to what you think looks great, it’s down to what your customers demand and expect. Read on, as below are some top tips to ensure your website is customer-centric.įor marketers like myself that want to make things look ‘pretty’ with yet another re-design, this is a tough, yet important takeaway. How is this relevant to customer-centric website design? Well, ultimately, it’s all about meeting the demands and expectations of the customer, you want a website that is easy to navigate while ensuring that you maximize opportunities to increase that average order value or conversions, sound familiar? Keeping that milk cool and ensuring it does not spoil is a top priority, and when you take into account that milk is delivered in refrigerated trucks to loading bays at you’ve guessed it, the rear of a store, then you can start to see the logic. However, why this sounds plausible, it’s not the number one reason, convenience is.
Many have stated that this is to lure customers further into the store and entice them with other promotions and products, to increase that basket value.
Ever wondered when you are at a grocery store the milk always seems to be at the back of the store, when that’s all you really need?
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